California Gift Show - 1/31/14

Calendar

31
Friday
9:00am -
Start:
9:00am
End:
6:00pm
Where:
Show Floor
Details:

Show Floor Open

Start:
10:30am
End:
11:30am
Where:
South Hall, end of 2100 aisle
Details:

Presented By: Dan Jablons, president, Retail Smart Guys

There are three simple, little things that any retailer can do to their business that bring vast improvements to cash flow. In this seminar, you'll be shown an actual case study where a store was doing $750,000 in annual sales and with these three simple tweaks to their business, they were able to increase cash flow by $45,000. You don't want to miss this eye opening session!

Start:
2:30pm
End:
3:30pm
Where:
South Hall, end of 2100 aisle
Details:

Presented By: Dan Jablons, president, Retail Smart Guys

Finding, developing, and keeping great sales staff is one of the most challenging elements of running a retail store.  What are today’s successful retailers doing to get the best staff that help achieve great sales and great relationships with customers?  Dan Jablons of Retail Smart Guys will show you!

01
Saturday
9:00am -
Start:
9:00am
End:
6:00pm
Where:
Show Floor
Details:

Show Floor Open

Start:
10:30am
End:
11:30am
Where:
South Hall, end of 2100 aisle
Details:

Presented By: Kerry Szymanski, president, Kerry Communications

Learn about the fundamentals of Facebook, Twitter, Foursquare and Pinterest and how they can help improve your business. Understand how consistent and engaging messages can increase your customer’s loyalty to your brand. This seminar will review each of the social media platforms with the pros and cons to each. Social media may be free, but it also takes time and consistency in order to be effective. We’ll provide you with a basic understanding of each of these platforms and give you tips about how to effectively promote your business.

Start:
12:30pm
End:
1:30pm
Where:
South Hall, end of 2100 aisle
Details:

Presented By: SnapRetail

Learn practical ways to drive store traffic through in-store events. Leverage the buy local movement and social media techniques to plan, promote and host an unforgettable in-store event. Make a significant impact on your bottom line while creating meaningful connections with your customers and your community.

Start:
2:00pm
End:
3:00pm
Where:
South Hall, end of 2100 aisle
Details:

Presented By: Kerry Szymanski, president, Kerry Communications

Learn techniques in retail that will help you to attract new customers while retaining your existing customers depending upon their relationship with your brand. This seminar looks at the correlation between time and loyalty – what works in romantic relationships will work in building loyalty among your customers. Learn how to attract new customers with “Love at First Sight” strategies, how to keep your customers “Engaged” and “Married” to your company as well as ways to avoid customers having an “Affair” and “Divorcing” your brand.

02
Sunday
Start:
8:30am
End:
10:30am
Where:
South Hall, end of 2100 aisle
Details:

Hosted & Sponsored by SnapRetail

All SnapRetail customers and those interested in learning more are invited to join our customer forum where SnapRetail experts will provide information on the latest features and best practices to make the most of your subscription. Meet other retailers and bring your questions and your appetite - breakfast provided!

9:00am -
Start:
9:00am
End:
6:00pm
Where:
Show Floor
Details:

Show Floor Open

Start:
11:00am
End:
12:00pm
Where:
South Hall, end of 2100 aisle
Details:

Presented By: Patti Biro, principal, Patti Biro and Associates

Are your customers” pinning”? If your customers are primarily female, shop at stores like West Elm, Whole Foods and Nordstrom, they are probably part of Pinterest’s 11.6 million registered participants. Pinterest drives more traffic than Google+, LinkedIn and MySpace combined.  So can you use it for marketing?  You bet! The visual nature of retail products, displays and shoppers makes Pinterest the perfect vehicle to connect with your customers.  This class will take you through the basics of using Pinterest for marketing and will have you connecting with your customers in a visual and social conversation that produces benefits.  Brand identity, customer loyalty and retention? It’s all possible with Pinterest!

Start:
2:00pm
End:
3:00pm
Where:
South Hall, end of 2100 aisle
Details:

Presented By: Patti Biro, principal, Patti Biro and Associates

If you can count to 5 you can create an engaging retail display in store, front window or feature area-every time. This visually rich and dynamic presentation doesn’t just tell you the elements-actual demonstrations of how to use them in innovative and easy ways to attract customers are presented! These ideas and demonstrations utilize props that you probably have already in your store. Online retailers remember that your website and shopping cart is your front window and this works for you too!

03
Monday
9:00am -
Start:
9:00am
End:
4:00pm
Where:
Show Floor
Details:

Show Floor Open