California Gift Show 1/15

Calendar

23
Friday
9:00am -
Start:
9:00am
End:
6:00pm
Where:
Show Floor
Details:

Show Floor Open

Start:
11:00am
End:
12:00pm
Where:
Near South Hall Concession Area on other side of 2000 aisle
Details:

Presented By: Elena Yearly, CEO, Nostalgia Baskets        

Over the past two decades, studies of the handmade industry have revealed substantial growth trends in handcrafted gift giving. This has been a viable and sustainable market for gifting retailers. For instance, a recent Giftware News article revealed that "handmade speaks to the language of cultural adventure" and gives the consumer the opportunity to "hold in one's hands an authentic experience". Keeping this in mind, during this Makers' Market seminar session, you will:

·       Hear about handmade gifting strategies including how to form effective strategic alliances with crafters, how to distinguish your store by offering handmade products and how to best satisfy the handmade needs of your customers

·       Learn about obtaining handmade inventory for your stores since crafters are tailor making products rather than producing in mass quantities

·       Consider actual success stories from both retailers and "handmade crafters to gain some valuable lessons learned"

Start:
2:00pm
End:
3:00pm
Where:
Near South Hall Concession Area on other side of 2000 aisle
Details:

Email marketing still drives the majority of in-store and online sales for most retailers.Discover how to craft a powerful email message - from subject lines to design to CTA and more - to get your emails opened and noticed.

Start:
3:30pm
End:
4:30pm
Where:
Near South Hall Concession Area on other side of 2000 aisle
Details:

Presented By: Elena Yearly, CEO, Nostalgia Baskets        

The gift fair experience at trade shows can be an overwhelming experience. Ask anyone who has attended for the first time. Take a look around the trade show floor - there are so many worthwhile exhibitors to meet and potentially do business with. It can be a win-win for everyone. There are some simple organizing techniques that novices as well as seasoned attendees can consider adopting to make this a lucrative and rewarding experience. During this seminar session, you will:

·       Learn how to pre-plan your visit to the trade show so you can stay organized and focused

·       Hear about the value of a walking plan that identifies and prioritizes exhibitors for you to visit during the show

·       Interact and network with other attendees in the seminar room on techniques they have used to maximize their show experiences"

24
Saturday
9:00am -
Start:
9:00am
End:
6:00pm
Where:
Show Floor
Details:

Show Floor Open

Start:
11:00am
End:
12:00pm
Where:
Near South Hall Concession Area on other side of 2000 aisle
Details:

Present By: Christopher Grubb, president, Arch-Interiors Design Group

As baby boomers retire and cities become more crowded with the younger age set and an influx of one- and two-person households, demand for smaller homes and apartments has grown to an all-time high.  So how does this trend toward smaller living spaces affect the merchandising needs of retailers and the work of designers, who cater to this market?  Beverly Hills Interior Designer Christopher Grubb, whose family was in retail for over a century, discusses market trends in furnishings and décor techniques that maximize the look and feel of smaller living spaces. See what end users are demanding in product so you can become a trend leader, as opposed to a follower. The same design ideas can be applied to your retail store or showroom, proving that smaller spaces can have big style.

Start:
2:00pm
End:
3:00pm
Where:
Near South Hall Concession Area on other side of 2000 aisle
Details:

Presented By: SnapRetail           

A website is a must for your business, but often is very challenging to keep current and useful. Attend this seminar to understand how your customers use your website, and where you should focus to drive sales and engagement -- without spending too much time or money.

Start:
3:30pm
End:
4:30pm
Where:
Near South Hall Concession Area on other side of 2000 aisle
Details:

Presented By: Amy Meadows, owner, Windows Matter


Do your look your best for your guest? Is your space as creative as your wares? As retailers, there are countless tasks and responsibilities that require constant attention—inventory, pricing, staffing and more. Where do you place your store’s appearance on the priority list?  Signage?  Fixturing and displays?  While often daunting, there are time-honored solutions for layout, floorplans and fixturing. Join Amy Meadows as she shares ideas from established retailers as well as a host of new tools for inspiration and benchmarking. These recommendations and directives will dramatically improve your presentation—and your sales!

25
Sunday
9:00am -
Start:
9:00am
End:
6:00pm
Where:
Show Floor
Details:

Show Floor Open 

Start:
2:00pm
End:
3:00pm
Where:
Near South Hall Concession Area on other side of 2000 aisle
Details:

Presented By: SnapRetail

There’s a reason why 91% of major retail brands have adopted Instagram into their online marketing strategy. With more than 200 million active and engaged Instagram users, the potential buying power is huge and it’s paying off in sales. Get the skinny on Instagram and learn how to incorporate visual marketing into your current marketing strategy.

Start:
3:00pm
End:
4:00pm
Where:
Near South Hall Concession Area on other side of 2000 aisle
Details:

Sponsored By: SnapRetail           

Learn how SnapRetail’s all-in-one marketing solution makes store promotion fast and easy. Existing SnapRetail customers and those interested in exploring how a retail-focused marketing solution can help drive traffic and engage customers are welcome to attend for a product demonstration and overview of upcoming enhancements.

26
Monday
9:00am -
Start:
9:00am
End:
4:00pm
Where:
Show Floor
Details:

Show Floor Open