California Gift Show

Calendar

17
Friday
9:00am -
Start:
9:00am
End:
5:00pm
Where:
Show Floor
Details:

Show Floor Open

Start:
11:00am
End:
12:00pm
Where:
South Hall of the Los Angeles Convention Center
Details:

Shopping Isn't What It Used To Be - New Consumer Tools Require New Selling Rules
Presented By: Lynn Switanowski-Barrett, president, Creative Business Consulting Group
11:00 am – 12:00 pm

Todays’ consumers have more options than ever on where to shop – and more than 50% of all shoppers are doing research before heading to a store or to a website to make their purchases. As consumers become more sophisticated in their approach to shopping, retailers must change how they market their business in order to attract these educated customers. Best in class retailers understand that they must create a more engaged in-store selling approach when customers walk in their front doors- or shop at their online businesses.

This seminar will focus on helping independent retailers understand the tools that todays’ consumers are using during the shopping experience and offer retailers ways to train sales associates to work with these tools and to sell the features and benefits for an immediate purchase. The session will focus on helping retailers learn how consumers are researching brands today and help them understand how to create sales approaches that turn browsers into buyers and help create brand loyal customers for years to come.

Start:
2:00pm
End:
3:00pm
Where:
South Hall of the Los Angeles Convention Center
Details:

Do a Month's Worth of Marketing in 4 Hours or Less
Presented By: SnapRetail           
2:00 – 3:00 pm

Online marketing is important, but finding the time and determining what to promote via email, social media and your website can leave even the most experienced retailers feeling overwhelmed. Learn how to create a month’s worth of marketing in the time it takes to go to dinner and a movie.

Start:
3:30pm
End:
4:30pm
Where:
South Hall of the Los Angeles Convention Center
Details:

Telling The Story And Spreading The Word In 2015- Tactics To Create Testimonials And Reviews For Your Retail Business         
Presented By: Lynn Switanowski-Barrett, president, Creative Business Consulting Group
3:30 - 4:30 pm

With the crowded retail marketplace that exists today- the best in class retailers know that online customer reviews are very influential. Retailers today are in a new era of marketing and service in which your brand is defined by your customers who experience it. Via trusted sites, these customers are sharing their experiences on everything, and what they say has an impact on where other customers will shop- including your store!

Attend this seminar and learn what your retail store needs to do to get glowing reviews all the time that help build sales and loyalty in your store. You'll also walk away with other key learnings to get your business reviewed online including: 

  • Learn why 90% of customers who are surveyed suggest that positive online reviews influence their purchasing decisions and why yours store needs to create a process for getting online reviews on a regular basis.
  • Learn where to set up online reviews, what to do to make it easy to write glowing reviews for your retail business and how to say thank you in a way that matters to your customers when they do take the time to write a review.
  •  Learn what your retail store needs to do to get glowing reviews all the time that help build sales and loyalty in your store

Attending this session will help you learn where to set up online reviews, what to do to make it easy to write glowing reviews for your retail business that will help grow sales and loyalty on a regular basis!

18
Saturday
9:00am -
Start:
9:00am
End:
5:00pm
Where:
Show Floor
Details:

Show Floor Open

Start:
10:30am
End:
12:00pm
Where:
South Hall of the Los Angeles Convention Center
Details:
Enjoy Lunch and Network with Fellow Retailers After the Session!
ADMISSION: OPEN TO ATTENDING RETAILERS. SEATING/LUNCH LIMITED. 
LUNCH IS INCLUDED WITH SEMINAR—MUST RSVP!
RSVP TO JOCELINE ARNOLD - Phone: 678.831.4573 | Email: jarnold@urban-expo.com
Moderator: Lynn Switanowski-Barrett, president, 
Creative Business Consulting Group
Retail Panelists: Eric Flanigan, Vice President, Aramark Parks & Resorts; Christie Boyd, Owners, Porch, Santa Barbara, CA; Diana Doyle, Owners, Porch, Santa 
Barbara, CA and Mary Liz Curtin, Co-owner, Leon and Lulu, Clawson, MI
Today's independent retailer faces many challenges -- economic ups and downs, big box retailers, and more.  But we can all learn from each other! Join our panel of retailers as we share success stories, strategies and proven best practices to survive and thrive as we head into the 3rd and 4th quarters. From marketing and merchandising to inventory and best practices, we'll be touching on a variety of issues. So bring your questions. And leave with proven ideas to put into work in your store. 
Start:
2:00pm
End:
3:00pm
Where:
South Hall of the Los Angeles Convention Center
Details:

Go Viral with Social Sharing
Presented By: SnapRetail           
2:00 – 3:00 pm

Sharing content within the social landscape leads to an exponential growth in product sales and brand exposure. More than 40% of social media users purchase an item after sharing it online. Learn the secrets of social sharing across popular sites like Facebook, Pinterest, Instagram and others to expand your customer base. During this information-packed presentation, you’ll learn how to empower your loyal following to create buzz around your brand using social media.

Start:
3:30pm
End:
4:40pm
Where:
South Hall of the Los Angeles Convention Center
Details:

Trending Forward: Identifying Tomorrow’s Gifts      
Presented By: Claire Johnson, Managing Editor, Giftware News

3:30 – 4:40 pm


Do your look your best for your guest? Is your space as creative as your wares? As retailers, there are countless tasks and responsibilities that require constant attention—inventory, pricing, staffing and more. Where do you place your store’s appearance on the priority list?  Signage?  Fixturing and displays?  While often daunting, there are time-honored solutions for layout, floorplans and fixturing. Join Amy Meadows as she shares ideas from established retailers as well as a host of new tools for inspiration and benchmarking. These recommendations and directives will dramatically improve your presentation—and your sales!

19
Sunday
9:00am -
Start:
9:00am
End:
5:00pm
Where:
Show Floor
Details:

Show Floor Open

Start:
11:00am
End:
12:00pm
Where:
South Hall of the Los Angeles Convention Center
Details:

Credit Card Processing 101: Is Your Business paying too much to accept credit cards?
Presented By: Frank Bernacke, Business Development, CardConnect
11:00 am – 12:00 pm

Do your look your best for your guest? Is your space as creative as your wares? As retailers, there are countless tasks and responsibilities that require constant attention—inventory, pricing, staffing and more. Where do you place your store’s appearance on the priority list?  Signage?  Fixturing and displays?  While often daunting, there are time-honored solutions for layout, floorplans and fixturing. Join Amy Meadows as she shares ideas from established retailers as well as a host of new tools for inspiration and benchmarking. These recommendations and directives will dramatically improve your presentation—and your sales!

Start:
2:00pm
End:
3:00pm
Where:
South Hall of the Los Angeles Convention Center
Details:

Maximize Your Website Presence
Presented By: SnapRetail
2:00 – 3:00 pm              

A website is an expected staple for all retailers, but it’s often the most challenging marketing and sales resource to leverage and maintain. In this informative session, learn the best practices you can easily implement to maximize the value of your business’s website.

Start:
3:00pm
End:
4:00pm
Where:
South Hall of the Los Angeles Convention Center
Details:

What’s New with SnapRetail | Customer Forum                 
Sponsored By: SnapRetail          
3:00 – 4:00 pm

Learn how SnapRetail’s all-in-one marketing solution makes store promotion fast and easy. Existing SnapRetail customers and those interested in exploring how a retail-focused marketing solution can help drive traffic and engage customers are welcome to attend for a product demonstration and overview of upcoming enhancements.

20
Monday
9:00am -
Start:
9:00am
End:
3:00pm
Where:
Show Floor
Details:

Show Floor Open